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Social media has become one of the world’s most powerful marketing and communications tools. In its most positive incarnation, it gives businesses the ability to authentically connect with their audiences, gain new followers, and increase their revenue. For customers, it gives them a golden opportunity to share their thoughts and experiences with a business or their services.

In today’s fast-paced digital world, people no longer want to sit through long videos that take up their valuable time. Just look at a platform like TikTok, which has become famous for hosting bite-sized videos that are easy to consume (and share) while on the go.

Why are videos getting so short? The answer is simple—people simply don’t have much time on their hands. Between their busy lives and the superfast pace of the internet and social media, if you can’t capture people’s attention within five seconds, they’re going to simply scroll away from your content.
If you’re a business owner or marketer who wants to harness the power of short videos to drive web traffic and boost sales, it’s time to say goodbye to long videos and try your hand at short-form content.

Whether it’s a quick five-second piece or a more in-depth three-minute video, adapting the way you create content will help supercharge your business and give you the positive results you’ve been searching for.

Social is any small business’s secret weapon. Not only does it enable you to connect with your audience, the powerful advertising features on social media platforms allow your brand to connect with new audiences. In the case of some platforms, like Instagram, you can even sell your product directly from the app!

Whether you’re an experienced social media marketer or just getting started, there’s always room to improve your digital marketing strategy. Platforms, trends, and algorithms are constantly changing and being updated, so it’s crucial that you keep your finger on the pulse of the latest developments. While there’s nothing wrong with making social media mistakes (don’t worry, everyone does it!) it’s vital you realise it when mistakes are made—and more importantly, know how to fix them.

Read on to find out what the top ten most common mistakes small businesses are making on social media, and how you can fix them.

Small business owners wear countless hats every day, so it's easy to let your social media strategy fall by the wayside. After all, running a successful business takes up almost all of your time and energy - at the end of a long workday, figuring out what to post on social media is probably the last thing on your mind.

We've put together some tried-and-tested ideas to help you increase engagement on your Facebook and Instagram pages. Simply adapt these content types to your industry, and you're ready to get posting!